Public support for climate action is stronger than it appears, but widespread pluralistic ignorance — the belief that others care less — creates a silence that slows progress. Those are the findings of ECI researchers Dr Sam Hampton and Dr Tina Fawcett writing in The Conversation.
The researchers say the rate of climate action can change when the rich, powerful, and visible lead by example. When leaders and influencers adopt and showcase low-carbon choices, they normalise climate-friendly behaviour and break the cycle of inaction. Systemic progress, like phasing out inefficient bulbs or expanding renewable energy, often goes unnoticed—what researchers call the "invisible transition."
Making these changes visible and reframing them as shared victories helps inspire broader participation. The researchers say authentic, relatable leadership—rooted in honesty, not perfection—is key to transforming concern into collective climate action.
Read the article in The Conversation: Leading by example: how the rich and powerful can inspire more climate action
