Dr Julie Goodhew

Researcher in the RealValue Project


Julie is an Environmental Psychologist. Her current research interests include the human aspect of home heating behaviour (and its related energy consumption). Her recent work has researched the behavioural effect and conservation benefits of using thermal imaging to make heat-loss more visible to homeowners. She has also explored householder understanding of heat in their homes, using a mental models methodology.

RealValue project

Julie's current work is on the RealValue Project (Realising value from electricity markets by using SETS: Smart Electric Thermal Storage Systems), a Horizon 20202 funded project. Julie is involved in the behavioural assessment, customer acceptance and engagement with SETS. SETS have the potential to benefit the electricity supply chain, enabling flexibility in generation and distribution along with cheaper energy to the end consumer.

Previous Work

eViz – Energy Visualisation for Carbon Reduction

Julie was a Research Fellow on the eViz Project; an EPSRC-funded study which investigated how to reduce energy demand in buildings by transforming people’s understanding and behaviour through novel energy visualisations using personal pervasive digital technologies.


Having 10 years’ experience in researching energy/heat use in homes and holding a PhD in, Environmental Psychology (Plymouth University), Julie’s approach to human knowledge, understanding and behaviour is influenced by her multidisciplinary background, holding degrees in Psychology and Business and a post graduate certificate in education.


Journal Publications

Goodhew JA, Pahl S, Goodhew S & Boomsma C 2017 'Mental models of heat: Exploring how people think about heat flows in the home' Energy Research and Social Science

Boomsma C, Goodhew J, Goodhew S & Pahl S 2016 'Improving the visibility of energy use in home heating in England: Thermal images and the role of visual tailoring' Energy Research & Social Science 14, 111-121

Boomsma C, Goodhew J, Pahl S & Jones RV 2016 'The feasibility of saving energy in challenging organisational contexts: Testing energy visualisation in a social services office in the United Kingdom' Energy Research & Social Science 15, 58-74

Pahl S, Goodhew J, Boomsma C & Sheppard SRJ 2016 'The Role of Energy Visualization in Addressing Energy Use: Insights from the eViz Project' Frontiers in Psychology 7

Goodhew JA, Pahl S, Auburn T & Goodhew S 2014 'Making Heat Visible: Promoting Energy Conservation Behaviors Through Thermal Imaging' Environment and Behavior

Murray P, Goodhew J & Murray S 2014 'The heart of ESD: personally engaging learners with sustainability' Environmental Education Research 20, (5) 718-734 Author Site

Goodhew J, Auburn T & Pahl S 2008 'That's it we're having more insulation! Will householders change behaviours and attitudes after being shown an infrared image of their homes leaking heat?' International Journal Of Psychology 43, (3-4) 273-273


Auburn TC, Goodhew J, Goodhew S, de Wilde P & Pahl S 0 'A preliminary investigation of the potential for thermographic images to influence householders' understanding of home energy consumption' in Dainty B Proceedings of ARCOM conference 2009 971-979 PEARL


Fox M, Goodhew J, Boomsma C, Goodhew S & Pahl S 2016 'Lessons on visual feedback from the eViz Project: The evidence for using thermal images as a visual intervention' TEDDINET 1st Energy-Feedback Symposium ECCI, Edinburgh 04/07/2016 05/07/2016 PEARL

Rafiq, Y., Tilbury,J., Goodhew, J., Wei, S., De Wilde, P. An Informative Tool for Saving Household Energy Consumption”, Proceedings of the ICCCBE2016, Osaka Japan. July 2016.

Goodhew, J., Pahl, S., Boomsma, C., Goodhew, S. Mental Models of Heat. Invited symposium at the 11th Biennial Conference on Environmental Psychology, Groningen, Aug, 2015.

Pahl S, Goodhew J, Boomsma C & Goodhew SMR 2015 'The power of thermal imaging to change energy understanding and action' BCEP Groningen

Goodhew J, Goodhew SMR, Boomsma C & Pahl S 2015 't's fffffffffffreezsing!...thought thermal imaging might shed some light as to where the heat's going!" Can visualisation shed a light on heating?' Proceedings from the European Council for an Energy Efficient Economy 2015 France

Boomsma, C., Pahl,S., Goodhew, J.& Gardner, A. (2015). Daily behaviour and energy saving strategies. Proceedings from the European Council for an Energy Efficient Economy 2015, France. Wei, S;, Goodhew, J., Rafiq, Y., Pahl, S., & De Wilde, P. (2015). Energy efficient educator - early stages of an interactive tool to help reduce heating demand in residential buildings. Proceedings from the European Council for an Energy Efficiency Economy 2015, France.

Goodhew, J., Boomsma, C., Pahl, S. (2014). A longitudinal mixed method study of the role of tailoring in the design of visual interventions for domestic energy efficiency. Proceedings from BEHAVE '14, Oxford, UK.

Pahl, S., De Wilde, P., Goodhew, J., Boomsma, C., Jones, R., Goodhew, S. (2013) eViz: Energy visualisation for carbon reduction. Proceedings from eceee 2013 summer study: Rethink, Renew, Restart. ISSN: 1653-7025.

Goodhew, J. Pahl, S., Auburn, T., Goodhew, S. Making Heat Visible: Promoting energy conservation behaviours through thermal imaging. C. J. H. Midden. 'Persuasive technology for energy saving' Invited symposium at the 10th Biennial Conference on Environmental Psychology, Magdeburg, Sept, 2013.

Goodhew, J., Auburn, T., Pahl, S., Goodhew, S. Promoting Energy Saving Actions via the Technology of Thermal Imaging: Applying a concrete notion to a bricks and mortar issue. E., Werff, van der.'Strategies to change behavior: the effectiveness and acceptability of different types of strategies to change behavior'. Invited Symposium at the 9th Biennial Conference on Environmental Psychology, Eindhoven, Sept, 2011.

Andrade, J., Pahl, S., Boomsma, C., Goodhew, J. & May, J. (2010). How images motivate behaviour. Paper presented at the Annual Conference of the International Association of People-Environment studies, Leipzig, June 30th 2010.

Selected projects and reports

Making Solar Gain Visible, 2016 (ISSR Grant)

Exploring the Use of Thermal Imagery for the Promotion of Residential Energy Efficiency. Plymouth University. Report prepared for the City of Vancouver. June 2016

Thermal Imaging Cornwall.

Contributor to the Eden Project Research Report: Cornwall Together Phase 2 Research Report July 2103

The 21st Century Living Project. Goodhew, J. (2010) 21st Century Living Project. Report on Thermal Imaging: What Impact Did It Have on Households?

Invited talks

We're on Fire! Can energy saving actions be promoted through the technology of thermal imaging? London 24th June 2013, Invited Speaker: UCL Energy Institute.

Promoting Energy Efficiency in Homes....by making heat visible through thermal imaging? Launceston 16th January 2013. Invited Speaker: Devon and Cornwall Energy & Environmental Management Group.

Psychology and Best Practice in Energy Efficiency and Climate Change. Carbon Action Network Conference . Birmingham 25th May 2011 Invited Speaker/Facilitator Carbon Action Network Conference


British Psychological Society


RSA Counselling in the Development of Learning